Why Did My Facebook Ad Get Rejected?
It’s frustrating when you’ve spent time creating an ad, only to see the dreaded “Ad Rejected” notice. But don’t worry — ad rejections are common and often fixable.
Facebook uses automated systems and human reviewers to enforce its Advertising Policies, ensuring that all ads meet community standards. If your ad violates any of these rules, it can be rejected or even result in account issues if not addressed.
Common Reasons for Facebook Ad Rejection
Here are the most frequent triggers:
1. Prohibited Content
- Weapons, drugs (even CBD), adult content
- Fake documents, surveillance equipment, spyware
2. Restricted Content (Requires Approval)
- Health claims (e.g., weight loss, supplements)
- Financial services
- Subscription services
3. Misleading or Sensational Language
- Using words like “You won’t believe…”, “This will change your life”
- Overpromising results (“Lose 10kg in a week”)
4. Personal Attributes
You can’t imply knowledge of personal characteristics like:
“Are you tired of being overweight?”
“Looking for a better way to stay fit?”
5. Improper Landing Page
- Mismatched content (your ad says one thing, your landing page shows another)
- Slow load speed (tools like adsspeed can help test this)
- Missing privacy policy
Step-by-Step: What to Do If Your Ad Gets Rejected
1. Check the Notification
Go to Ads Manager > Click on the rejected ad > Read the reason for rejection.
2. Fix the Issue
Update the ad copy, image, video, or landing page to comply with policies. Tools like adscheck or ads check facebook can help ensure compliance before resubmitting.
3. Request a Review
If you believe your ad was wrongly rejected, click:
“Request Review”
Facebook will manually reassess it — usually within 24–48 hours.
4. Avoid Repeated Violations
Repeated rejections can hurt your account reputation. Always:
- Keep up to date with Facebook Ad Policies
- Use clear, respectful, and policy-friendly language
Pro Tips to Prevent Future Rejections
- Run ads through tools like adscheck or adsspeed for a pre-check.
- Avoid using the word “you” directly in sensitive ads.
- Add disclaimers if needed (e.g., for health or finance offers).
- Double-check ad images and videos — nudity or excessive skin can trigger rejections even if it’s fashion-related.
Can You Still Recover a Campaign?
Absolutely. Once the ad is fixed and resubmitted:
- Your campaign can resume without losing data.
- If you miss momentum, create a duplicate ad with a slightly different copy or image and run it as a new ad.
Final Thoughts
Ad rejections are part of the learning curve in Facebook Ads. They don’t mean failure — just an opportunity to adjust and come back stronger. With tools like adscheck, adsspeed, and ads check facebook, you can stay ahead of policy changes and reduce your chances of disruption.
Stay compliant, stay consistent, and keep optimizing!
