Why Facebook Rejects Ad Images
Facebook enforces strict advertising policies to ensure ads are appropriate, non-deceptive, and safe for users. Your image creatives play a major role in the approval process.
Even if your ad copy is clean, the wrong image can lead to instant disapproval—slowing down campaigns and hurting your budget efficiency.
1. Excessive Text in Images
While Facebook removed the 20% text rule, ads with too much text can still be:
- Deprioritized in delivery
- Flagged by the review system
- Rejected for being unclear or misleading
Fix it:
Use minimal text and rely on your ad copy to convey messages. Use tools like Facebook’s Text Overlay Tool (archived but still useful as a guideline) or platforms like Adsspeed that help optimize visuals in advance.
2. Before-and-After Images
Facebook restricts the use of “before-and-after” images, especially for:
- Weight loss
- Skin treatments
- Cosmetic results
These visuals are considered sensational and often violate Facebook’s Personal Attributes Policy.
Fix it:
Use neutral visuals or show the results without a direct side-by-side comparison.
3. Zoomed-In Body Parts or Focus on “Problem Areas”
Ads that highlight body parts like belly fat, acne close-ups, or aging lines can be flagged for:
- Body shaming
- Sensational content
- Targeting personal insecurities
Fix it:
Show happy, confident users instead of focusing on flaws.
4. Misleading or Unrealistic Visuals
Images that exaggerate results (e.g., dramatic hair regrowth or muscle gain) may be flagged as false or deceptive claims.
Fix it:
Use real client photos with proper permissions and avoid editing them to seem “too perfect.”
5. Inappropriate or Suggestive Imagery
Even if your service is legitimate (e.g., lingerie, beauty, fitness), overly sexual or revealing images can lead to immediate rejection for adult content violations.
Fix it:
Keep visuals tasteful, professional, and aligned with Facebook’s Ad Policy on Adult Content.
6. Violent, Shocking, or Graphic Content
Avoid any visuals that depict:
- Blood, injury, or distress
- Weapons or aggressive gestures
- Graphic medical imagery
These are considered unsafe or disturbing.
Fix it:
Keep images emotionally neutral and avoid strong shock value.
7. Low-Quality or Blurry Images
Even if technically allowed, blurry or pixelated visuals reduce ad quality score and may be flagged as spammy.
Fix it:
Use high-resolution, clean, and professional photos.
8. Use of Facebook Branding Improperly
Using Facebook logos, UI elements (like fake buttons), or Messenger icons in your image without permission can trigger policy violations.
✅ Fix it:
Follow Facebook’s brand usage guidelines or avoid these elements entirely.
Bonus Tip: Preview Ads on Different Devices
Some images may look fine on desktop but crop awkwardly on mobile, revealing unintended issues like:
- Text cutoff
- Cropped faces
- Inappropriate focus
Use the Ad Preview Tool or platforms like ads check speed to preview across placements.
Final Thoughts
Most Facebook Ad rejections are avoidable with clean, high-quality, and policy-compliant imagery. Understanding what Facebook looks for helps you save time, money, and frustration—while delivering better performance.
🔹 Google Chrome Store: Search “Ads Check Speed | adsspeed.com”
https://chromewebstore.google.com/detail/ads-check-speed-adsspeedc/bhfahbbgppclfpeapkaebjbcffjnahcd
🔹 IOS Download : https://apps.apple.com/vn/app/adscheckspeed/id6742325139
🔹 Android Download : https://play.google.com/store/apps/details?id=com.dev.fbadsspeedv2&hl=vi
