Why Spam Comments Hurt Your Ads
Spam comments on Facebook Ads can do more than clutter your post—they can damage your brand’s credibility, scare away potential customers, and disrupt your conversion flow.
Common spam includes:
- Crypto or get-rich-quick scams
- Irrelevant links or phishing attempts
- Competitor promotions
- Fake reviews or misleading replies
Worse, spam can decrease engagement quality, confusing the Meta algorithm and lowering your ad performance.
1. Turn on Comment Moderation Filters
Facebook offers built-in tools to help you block spam before it appears.
How to do it:
- Go to your Facebook Page > Settings > Moderation
- Add common spam keywords (e.g., “WhatsApp,” “crypto,” “DM me,” “guaranteed income”)
- Enable profanity filters at a medium or strong level
Tip: Use custom keywords in your page’s moderation list to proactively block phrases that appear frequently in your niche.
2. Hide or Delete Problematic Comments Quickly
If spam gets through, act fast:
- Hide comments so only the poster sees it (great for subtle moderation)
- Delete if the comment is clearly violating policy or misleading others
- Report spam accounts to Facebook for review
Never engage with spam accounts or reply publicly—it increases visibility and wastes time.
3. Use the “Page Moderation” and “Blocklist” Tools
Use Facebook’s Page Moderation and Block Words List to filter repeat offenders and bots.
You can also:
- Block specific users from commenting on your page
- Restrict who can post or comment on your ad (age, location, etc.)
This is especially useful when running international campaigns prone to bot attacks.
4. Consider Third-Party Monitoring Tools
If you manage multiple ad accounts or pages, tools like Adsspeed can help you:
- Monitor all ads from a single dashboard
- Flag suspicious activity across different pages
- Take bulk moderation actions to save time
Automating your moderation process helps protect your campaigns at scale.
🔹 Google Chrome Store: Search “Ads Check Speed | adsspeed.com”
https://chromewebstore.google.com/detail/ads-check-speed-adsspeedc/bhfahbbgppclfpeapkaebjbcffjnahcd
🔹 IOS Download : https://apps.apple.com/vn/app/adscheckspeed/id6742325139
🔹 Android Download : https://play.google.com/store/apps/details?id=com.dev.fbadsspeedv2&hl=vi
5. Turn Off Comments (Use With Caution)
In rare cases (e.g., high-ticket offers, lead-gen forms), disabling comments entirely may be appropriate.
To do this:
- Go to Ad Settings > Ad Preview > Edit Placement
- Turn off comments via Facebook Ads Manager
Note: Disabling comments may reduce transparency and lower engagement rate, so use this only as a temporary or strategic solution.
6. Educate and Engage Real Users
When real customers see spam, they often hesitate to interact. Combat this by:
- Pinning a real testimonial or question to the top
- Actively replying to genuine comments
- Encouraging real users to leave feedback
This cultivates a positive community, helping your real audience drown out the noise.
Final Thoughts
Spam on Facebook Ads is a real threat—but not an unmanageable one. With the right tools, filters, and processes, you can keep your ads clean, your brand trusted, and your engagement high.
