Why Transparency Matters in Discount Advertising
Discounts are powerful. They can drive traffic, increase conversions, and re-engage cold leads.
But here’s the catch: misleading or unclear discount promotions can result in:
- Facebook Ads rejection
- Customer complaints
- Loss of brand credibility
- Potential account penalties
That’s why it’s essential to advertise discounts in a clear, honest, and policy-compliant way.
Let’s explore how.
1. Use Clear and Accurate Numbers
Avoid vague or exaggerated terms like:
- “Up to 90% off everything!” (if only one item is discounted that much)
- “Lowest price ever!” (unless it’s provably true)
Instead, write:
- “Save 25% sitewide — this week only”
- “Buy 1, get 1 free on selected styles”
- “Now $49, originally $69 — limited offer”
Accuracy builds trust and avoids Facebook ad rejections due to misleading claims.
2. Reflect Discounts Honestly in the Landing Page
One of the biggest reasons Facebook disapproves discount ads is inconsistency between ad and landing page.
Make sure:
- The same discount is displayed on the landing page
- The offer is easy to find (above the fold, not hidden in fine print)
- Terms and conditions are linked clearly if needed
Pro tip: Use tools like Adsspeed or ads check speed to monitor ad performance and A/B test landing page clarity.
🔹 Google Chrome Store: Search “Ads Check Speed | adsspeed.com”
https://chromewebstore.google.com/detail/ads-check-speed-adsspeedc/bhfahbbgppclfpeapkaebjbcffjnahcd
🔹 IOS Download : https://apps.apple.com/vn/app/adscheckspeed/id6742325139
🔹 Android Download : https://play.google.com/store/apps/details?id=com.dev.fbadsspeedv2&hl=vi
3. Avoid “False Urgency” Tactics
Claiming fake deadlines like:
“Only 1 hour left!” — when the offer runs for days…
…will hurt your credibility and could violate Facebook’s misleading content policy.
Better:
- Use real countdown timers
- Be specific with phrases like “Offer ends Sunday, 11:59 PM”
- Limit urgency-based CTAs to truly time-sensitive campaigns
4. Use the Discount in the Headline or Description – Not Just the Image
Many advertisers place the discount visually in the ad image but forget to include it in the actual ad text.
Facebook reviews the text more than the image, so always include:
- “20% OFF all skincare sets” in your headline
- And describe what’s included in the primary text
This improves clarity and reduces disapproval risk.
5. Stay Updated on Facebook Ad Policies
Facebook regularly updates its ad review policies regarding:
- Price comparison
- Financial services
- “Too good to be true” offers
Always check the Facebook Ads Policy before launching new discount ads.
Final Tips for Promoting Discounts
- Be transparent, not exaggerated
- Double-check price claims
- Match your landing page
- Avoid misleading urgency
- Stick to policy-compliant language
