How to Analyze Video View Rates in Facebook Ads

Why Video View Rates Matter

Video Ads on Facebook are powerful, but just running a video isn’t enough. To know if your ad is actually engaging, you need to track and analyze view rates.

A strong video view rate means:

• Your creative is capturing attention

• Users are interested in your message

• Your targeting is reaching the right audience

If view rates are low, it’s a sign that something needs to change.

Key Metrics to Track in Video Ads

Here are the most important video view metrics in Facebook Ads Manager:

1. 3-Second Video Views

Shows how many users watched at least 3 seconds.
  Good for measuring initial attention
  But not enough to gauge full engagement

2. ThruPlay

Counts users who watched the full video or at least 15 seconds, whichever is shorter.
  Better indicator of meaningful engagement

3. Video Average Watch Time

Tells you how long, on average, people are watching.
  Helps you decide if your message comes too late

4. Video Watch Percentage (25%, 50%, 75%, 100%)

Shows how many people reached each milestone.
  Helps you find the exact drop-off point

What’s a Good Video View Rate?

There’s no universal number, but here’s a rough benchmark:

Use tools like ads check speed to ensure your videos load fast and don’t lose viewers early.

How to Improve Low View Rates

If your view rates are low:

  Hook earlier – Get to the point in the first 3 seconds
  Add captions – Many people watch without sound
  Use movement or text animation – It draws attention
  Test shorter videos – Under 15 seconds may perform better
  Retarget viewers – Run a second ad to those who watched 50%+

Where to Find These Metrics in Ads Manager

1. Go to Ads Manager

2. Select your campaign and ad set

3. Click on the ad level

4. Click Columns > Customize Columns

5. Add:
   • 3-Second Video Views

   • ThruPlays

   • Average Watch Time

   • Video Plays at 25%, 50%, 75%, 100%

You can save this as a custom view for future use.

Pro Tip: Segment by Audience

If you’re running multiple audience sets (e.g., by country, age, or interest), compare view rates per segment.
This helps answer:

• Which audience watches longer?

• Where should you increase budget?

• Do some groups prefer short vs. long videos?

Combine this with tools like Adsspeed to see cross-ad performance at scale.

🔹 Google Chrome Store: Search “Ads Check Speed | adsspeed.com”

https://chromewebstore.google.com/detail/ads-check-speed-adsspeedc/bhfahbbgppclfpeapkaebjbcffjnahcd

🔹 IOS Download : https://apps.apple.com/vn/app/adscheckspeed/id6742325139

🔹 Android Download : https://play.google.com/store/apps/details?id=com.dev.fbadsspeedv2&hl=vi

Conclusion

Analyzing video view rates in Facebook Ads isn’t just about numbers—it’s about understanding user behavior.

Track the right metrics, test regularly, and optimize based on where people drop off. Great video ads don’t just look good—they get watched.