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  Why Budgeting by Campaign Goals Matters Not all Facebook Ads are created equal — and neither should your budget […]

Why Brand Consistency Matters in Facebook Ads In a crowded feed filled with flashing discounts and clickbait, brand consistency isn’t

  Introduction If you’re running Facebook Ads in 2025, you’ve probably asked: “Should I use video or image ads?” The

  Why Behavior-Based Retargeting Matters Traditional retargeting simply shows ads to people who visited your site. But behavior-targeted retargeting? It’s

Why Combine Facebook Ads and Email Marketing? Facebook Ads and email marketing are powerful on their own. But together? They

  Why Personal Branding Needs a Strategy In 2025, personal branding isn’t just about posting selfies or inspirational quotes. It’s

  Why Interpreting Metrics Correctly Matters Facebook Ads offer a wealth of performance data—but not all metrics tell the full

  What is Ad Frequency — and Why It Matters? Ad frequency is the average number of times a single

  Why Competitor Analysis Matters in Facebook Advertising Running ads without checking what your competitors are doing is like entering

  Why Facebook Ads Are a Game-Changer for Small Businesses With over 2.9 billion monthly users, Facebook offers small businesses