Introduction: High Return from a Low Budget
Think you need a big budget to succeed with Facebook Ads? Think again.
In this case study, we’ll show how a local skincare business turned $100 into over $2,000 in just 7 days — by applying simple but powerful advertising principles.
Business Background
The business was a skincare clinic offering facial treatment packages in a large metropolitan city. Their challenge? Reaching new customers in a saturated market — without overspending.
Campaign Goals
- Objective: Acquire new clients
- Budget: $100
- Duration: 7 days
- Platform: Facebook and Instagram (mobile-first targeting)
Strategy Breakdown
1. Targeting Setup
- Age: Women, 25–40
- Location: Within 10 km of the clinic
- Interests: Skincare, beauty, wellness, natural products
- Custom Audience: Website visitors in the past 30 days
2. Campaign Objective
- Lead Generation Campaign using Facebook’s native lead form
3. Promotional Offer
“First-Time Facial Treatment for Only $20 (60% Off) – New Customers Only”
A time-limited, entry-level offer to lower the barrier for first-time visitors.
Ad Creative
Headline:
“Get Glowing Skin for Just $20 — This Week Only!”
Primary Text:
“Rated 4.9⭐ by happy clients. Personalized skincare by licensed professionals.
Try our top facial package at 60% OFF — for first-time clients only.”
CTA Button:
“Sign Up”
Visual:
High-quality image of a relaxed customer receiving a facial treatment, with overlay text showing the special price and time limit.
📈 Results After 7 Days
| Metric | Result |
| Total Spend | $100 |
| Leads Generated | 25 |
| Appointments Booked | 15 |
| Conversion Rate | 60% |
| Revenue Earned | $2,000+ |
| Return on Ad Spend | 20x |
Why This Campaign Worked
- Irresistible Offer: Low-risk, time-sensitive promotion attracted new customers.
- Precise Targeting: Hyper-local and interest-based targeting matched the ideal client persona.
- Mobile Optimization: Quick-loading lead forms and thumb-stopping visuals on mobile.
- Social Proof: High ratings and client satisfaction mentioned directly in the copy.
- Clear Call-to-Action: One strong CTA focused on bookings.
What Happened Next?
After the initial success, the business:
- Scaled the budget to $300 and earned over $7,000
- Created a remarketing campaign for those who didn’t book
- Offered packages to existing clients, increasing customer lifetime value
- Implemented a referral system, further lowering acquisition costs
Key Takeaways for Marketers
- Start small, think smart: You don’t need thousands of dollars — just a well-crafted campaign.
- Offer value upfront: Give customers a reason to take action now.
- Use Facebook’s tools: Lead forms, custom audiences, and mobile placements work wonders when used right.
- Track and tweak: Monitor results daily and optimize along the way.
Even a $100 campaign can spark real business growth when backed by a strong offer, clear targeting, and smart execution.
