Why Trust Is Everything in Consulting
Consultants don’t sell products — they sell expertise. And expertise can’t be touched, held, or tested in 30 seconds. That’s why your Facebook Ads need to build trust first, before asking for clicks, bookings, or payments.
Whether you’re a business coach, financial advisor, marketing consultant, or wellness expert — the key is to create ads that position you as the solution without sounding like a salesperson.
1. Lead With Value, Not Sales
Instead of a hard-sell ad, start with something that helps:
- A short tip or how-to video
- A free checklist or download
- A carousel ad explaining common problems and solutions
Example: “Struggling to manage remote teams? Here are 3 tips I give my clients every week.”
You establish authority while offering value upfront — a proven trust-builder.
2. Show Your Face, Not Just Your Logo
Consulting is personal. People want to see who they’re hiring.
Use:
- A clean, confident headshot in your creatives
- Video ads where you speak directly to camera
- Real office or consulting environments (avoid stock photos)
Tip: Visual eye contact increases perceived trust and authenticity.
3. Use Client Testimonials in Every Ad Stage
Don’t wait until your landing page. Add social proof into your ads:
- Video clips of client feedback
- Written quotes with real names and roles
- Screenshots of messages or client dashboards
Bonus: Testimonials help you sound credible without sounding self-promotional.
4. Educate and Position Yourself as the Expert
Facebook Ads for consultants should educate more than sell. Consider:
- Reels offering quick tips
- Story ads with “Did you know?” insights
- Lead magnets (like an ebook or webinar) promoted via ads
This builds your reputation as someone who knows their stuff — which naturally attracts trust.
5. Create a Seamless Landing Page
Once they click, they need to see:
- Clear value proposition
- Your face, credentials, and client logos
- A strong CTA (e.g., “Book a free discovery call”)
- No pressure, just guidance
Using a centralized dashboard like Adsspeed helps you monitor how different lead magnets or CTAs perform — so you can scale what works.
🔹 Google Chrome Store: Search “Ads Check Speed | adsspeed.com”
https://chromewebstore.google.com/detail/ads-check-speed-adsspeedc/bhfahbbgppclfpeapkaebjbcffjnahcd
🔹 IOS Download : https://apps.apple.com/vn/app/adscheckspeed/id6742325139
🔹 Android Download : https://play.google.com/store/apps/details?id=com.dev.fbadsspeedv2&hl=vi
6. Offer a Low-Commitment First Step
People may not trust instantly. Instead of “Hire me now,” use:
- “Get my free audit”
- “Download the 5-step guide”
- “Watch this client success story”
This builds a trust ladder — small actions leading to big decisions.
