Introduction
If you’re running Facebook Ads in 2025, you’ve probably asked:
“Should I use video or image ads?”
The answer? It depends on your goal, audience, and message — but trends are showing some surprising shifts.
Let’s break down what’s happening in the world of video vs. image ads in 2025.
Trend #1: Video Ads Continue to Dominate Engagement
In 2025, video ads:
- Get 3x more engagement than image ads
- Are preferred by mobile users, especially in Stories and Reels
- Help build trust with behind-the-scenes, product demos, or UGC clips
Short-form video (under 30 seconds) is performing best. Platforms like Facebook Reels and in-feed autoplay make it easy for brands to capture attention fast.
Pro tip: Use tools like adsspeed or adscheck to test load speed and performance across mobile formats.
Trend #2: Image Ads Still Work — If You Do Them Right
Don’t count static image ads out yet!
They still perform well when:
- Promoting clear, direct offers
- Featuring strong visual storytelling in a single frame
- Used in retargeting campaigns with familiar branding
And they’re cheaper — image ads often cost 20–40% less per click than video.
Best uses for image ads in 2025:
- Product launches with bold visuals
- Flash sale announcements
- Carousel formats with multiple product angles
Trend #3: Mixed Formats Win
Smart advertisers in 2025 use both video and image ads in their campaigns to:
- Test which format works best for each stage of the funnel
- Prevent ad fatigue
- Reach users who prefer different content styles
For example:
| Funnel Stage | Best Format |
| Awareness | Short video/Reels |
| Consideration | Image carousels |
| Retargeting | UGC video + offer |
Trend #4: AI + Testing = Better Creative Decisions
AI tools now help predict which format will perform better — before you spend money.
Use AI-powered platforms like:
- Meta’s Advantage+ Creative
- Third-party tools that simulate ad reactions
- Brand-specific testing solutions via ads check facebook
Track performance with A/B tests, using metrics like:
- CTR (Click-through rate)
- View-through rate (for video)
- Engagement vs. conversion ratio
Final Recommendation: Format Should Follow Function
Choose video ads if your goal is to educate, entertain, or build trust.
Choose image ads if you need clarity, simplicity, and speed.
Or better yet — use both strategically.
Whatever you choose, make sure your assets are optimized with tools like adscheck, adsspeed, and ads check speed to ensure fast loading, accurate performance tracking, and campaign reliability.
Conclusion
In the video vs. image ad debate, the real winner in 2025 is strategy.
Let your audience behavior guide you. Test, analyze, and adapt.
Because it’s not about the format — it’s about the story you tell and how well you deliver it.
