Substack
Does Substack Allow Multiple Accounts? What the Terms and Content Guidelines Say
Does Substack allow more than one account?
Substack's pages do not say either way. The Terms of Use (effective 21 April 2025) contain no sentence that sets a number of accounts per person or bans a second one, and the Help Center describes up to 10 publications per account without saying anything about the number of accounts. What the pages do contain is a set of rules that follow every account you hold.
This guide reads Substack's Terms of Use, Content Guidelines (last updated 29 September 2026), Publisher Agreement (last updated 20 July 2026) and Help Center on 3 October 2026. Substack can change them, so check the live text before relying on a detail.
Which rules apply to every account?
| Rule | Where it appears | What it means with several accounts |
|---|---|---|
| Give accurate, complete and up-to-date registration details | Terms of Use, creating an account | Each account needs honest details of its own |
| Use Substack for your own personal or organizational use, not for a third party's benefit | Terms of Use, creating an account | If you run accounts for clients, read this sentence closely and prefer a role on the client's own publication |
| Do not transfer your account to anyone else without Substack's written permission | Terms of Use | Do not hand an account over to someone else; publication ownership has its own documented transfer feature |
| Do not choose a name you have no right to use, or another person's name to impersonate them | Terms of Use; Content Guidelines on impersonation | An account must not pose as another person, brand or organization |
| Do not share your account or password or let someone else log in as you | Terms of Use, Acceptable Use Policy | Give each person their own account and a Team role |
| No spam, auto-responders or scraping | Terms of Use; Content Guidelines on spam and phishing | Applies to what each account does, however many you hold |
| Do not create accounts only to get around blocks and bans placed by other users | Content Guidelines, comments, Notes and community surfaces | A new account is not a way back after a publication owner has banned you |
| No artificial or inauthentic activity on community surfaces | Content Guidelines | Substack says it may remove such accounts |
| Brands and commercial organizations may face extra verification | Content Guidelines, marketing and promotion | Expect questions if an account is run for a business |
What does Substack itself say about several accounts or publications?
- Several publications. The Help Center (read 3 October 2026) says one account can hold up to 10 publications, added from Settings > Publications > Create another publication.
- Several accounts, mentioned in passing. The reader guide says a paid subscription that looks missing may be down to a mistyped email or to having multiple accounts.
- A separate email for a newsletter. The page on writing anonymously suggests signing up with a specific email address for the newsletter so it is not attached to your personal email or name.
- Emails link accounts. Changing an account's email to the address of another existing account moves all subscriptions, publications and other data to that account.
So Substack's own pages mention a second account without forbidding it, and every account stays subject to the rules above.
How do you stay inside the rules with several accounts?
- Hold only accounts you own or are authorised to manage, each with accurate details and an email address you control.
- Give each account its own purpose and public identity, and never present one as another person, brand or organization.
- Do not use one account to like, comment on or boost another of yours. The Content Guidelines passages read do not spell out what counts as artificial or inauthentic activity, so the plainest way to stay clear is to treat each account as a separate reader or writer.
- If a publication owner bans or blocks you, do not sign up again to get around it.
- Never share a password. Add people through Team roles instead; the team access guide shows how.
- Keep a simple record of which account, email and owner belongs to which purpose, so you can explain each account if Substack asks.
What can happen when the rules are broken?
- Account or access ended. The Terms of Use say Substack is free to terminate or suspend your use of Substack, or your account, "for any reason at our discretion." It says it will try to give advance notice so you can retrieve your posts, but may not when that would be impractical, illegal, against someone's safety or security, or harmful to Substack's rights or property. Breaking the Terms may lead to immediate termination, and Substack decides whether you are in breach.
- Content removed or restricted. The Content Guidelines say Substack may remove content, hide it from public view or impose other restrictions, and may remove accounts engaged in artificial or inauthentic activity on community surfaces.
- Publications pulled. The Publisher Agreement says Substack may terminate, suspend or restrict access at any time, and that publications or the content in them may be removed at its discretion.
- Anyone can report. The Help Center says a profile that impersonates another user, is spam or breaks the Content Guidelines can be reported from the three-dot menu, and that Substack's Standards & Enforcement team reviews the report within 72 hours.
- Deleting is final. If you decide to close an account you no longer need, the Help Center says deletion is permanent and Substack cannot restore the account or publication afterward.
What if you are unsure or something goes wrong?
- Ask Substack. Use the chatbot at substack.com/support; if it cannot answer, the Help Center says it creates an email ticket for Substack's support team.
- Deleted by mistake. The Terms of Use say to write to tos@substackinc.com immediately; Substack will try to help but cannot promise to restore anything.
- Restricted or closed. Do not open a new account to carry on; contact Support and re-read the live Terms at substack.com/tos.
- Sign-in trouble rather than a rule problem. See why Substack keeps logging you out.
Where ADSSPEED fits
ADSSPEED is a desktop app for Windows and macOS that manages many browser profiles. Every profile keeps its own cookies, local data and browser settings (see what a browser profile is), so accounts you manage can stay signed in side by side without signing each other out. Profile data is kept on your own computer. ADSSPEED does not change what Substack allows, does not alter any of the rules above, and does not replace Substack's own tools for roles and recovery. Setup is in installing ADSSPEED on Windows. ADSSPEED is not affiliated with Substack.
Frequently asked questions
Does Substack allow multiple accounts?
The Terms of Use read for this guide (effective 21 April 2025) set no number of accounts and do not forbid a second one, and the Help Center describes up to 10 publications per account without limiting accounts. Every behaviour rule applies to each account you hold. For certainty about your own case, ask Substack Support.
Can you have more than one Substack?
Yes in one sense: according to the Help Center (read 3 October 2026), one account can hold up to 10 publications. Whether you may also hold separate accounts is not addressed in the Terms of Use; each account must carry accurate registration details and follow the same rules.
What is Substack's content policy?
Substack calls it the Content Guidelines, last updated 29 September 2026. They cover topics such as impersonation, spam and phishing, and community surfaces like comments and Notes, and they say Substack may remove content, hide it or impose other restrictions.
Can Substack close or suspend my account?
Yes. The Terms of Use say Substack may terminate or suspend your use of Substack or your account at its discretion, and that it will try to give advance notice but may not when that is impractical, illegal or unsafe. The Publisher Agreement adds that it may restrict access to Substack.
Can I make a new account if someone bans me from commenting?
The Content Guidelines say not to create accounts for the sole purpose of getting around blocks and bans imposed by other users. If you think a ban was a mistake, raise it with the publication's owner or with Substack Support instead of signing up again.
Can I share my Substack password with a teammate?
No. The Terms of Use list sharing your account or password, or letting someone else log in as you, among conduct that jeopardizes account security. Add the person to your publication's Team instead, so they use their own account.
Can I use another person's or a brand's name for a Substack account?
Only a name you have the right to use. The Terms of Use bar choosing another person's name to impersonate them, and the Content Guidelines say impersonation includes posing as another person, brand or organization.
Sources
- Substack Terms of Use
- Substack Content Guidelines
- Substack Publisher Agreement
- Substack Help Center: Can I create multiple publications under the same account?
- Substack Help Center: A reader's guide to Substack
- Substack Help Center: Can I write anonymously on Substack?
- Substack Help Center: How do I change my email address on Substack?
- Substack Help Center: How do I report a profile on Substack?
- Substack Help Center: How do I delete my Substack account?
- Substack Help Center: How to contact Substack Support
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